Searchenginebulletin.com goes to http://www.ichannelservices.com/seo-for-dummies/

It's more than just marketing your business, need on-line strategies, search engine optimization

Peter Kent wrote SEO for dummies

Getting traffic to come from search engine to my site
Usually think about getting that top position, there are more ways to get traffic

Search sites or feeders
Google
Yahoo web search now not fed by google - search the index
Yahoo directory is different

???- Feeds MSN lycos??

dmoz.org - open directory

pieoma ?? Iktomi

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Build site so search engines can read them. When the site uses a database to construct pages then you see complicated string has several parameters. Tell to get info from database so search engine won't find them. The search engines can't "read" a page constructed from a database program.
Bad for companies with over engineered sites and info management
Make sure a search engine "robot" also called "spyder" site can actually read the web page.

Type into the search engine - site:domanin.name

Avoid frames and iframe (internal frames)

If all text then easy to index. Graphics heavy then nothing to index. I want text heavy not image heavy. Use "alt" tags for all images, this will help.

Navigation - attractive grapic, but search engine can't read them. So put text links elsewhere on page.

Dynamic web pages - bad Also session id (drops a cookie and tracks thru) this prevents search engines to have a nice clean path.

Cluttered web pages, simple is good for SEO

Most important content at top and in headers.

Keywords are foundation.
First guess and think up a bunch. Then find find out which terms are being used by people

Couple of ways first is overture pay for click system has tool that shows how many times people have used that phrase and similar phrases. Find what I haven't

Word tracker - system - nothing compares wordtraker.com (pay by the day)
Use tools to figure out what people are searching on. Best tool out there.

Most important to put them in title tag - then description - keyword is less important
Actual content - density and prominence
Density how many times it is repeated in page (percentage)
(100% is ignored so don't repeat too much)
Prominence is where you put it - more valuable at beginning of title and also at top of page.

Optimize each page for one specific keyword or phrase and then scatter others

Several key words also called key phrase, in that case, separate with dashes ( ie. rodentracing, rodent-racing) The search engines can read it better.

Keywords metatags (little tag hidden from view, can see it with view source) used to be this tag was intended to tell what page is about - categorized) got so abused that search engines stop using it.

Lot of misinformation, conjecture in this business

A lot of spam for search engine stuff. Is it valid, usually not.

What to do when search engine comes up with showing negative stuff. Get multiple sites and grab first page depends on search term and popularity.

Can register pages at each of the sites. Make sure I have lots of links pointing to my site.
Prefer to use link popularity tool called optilink optitext.com http://www.optitext.com/optilink/index.html
Shows text used in links and page rank
Googles page rank give bias to higher ranked

Linksurvey.com http://www.antssoft.com/linksurvey/index.htm

Free - http://linkpopularity.com

Links are so important - if not too competitive then just optimizing is enough
If more competitive then need links
Count for
- find site and sooner - more often then they are likely to index
- page rank (on google), a number, get toolbar from google to see rank. point to it (leave mouse over it) to see number
- text links to tell SE what it is pointing to
- George Bush - made a champagne to use "Miserable failure" to point to george bush bio site Optilink will show these things.

Should we have link page? Reciprocal program
Type candle into google

Google wants to see lots of links everywhere. Other methods are time consuming
Have something on my site that is so valuable that people will want to link to it.
Syndication is great.

Reciprocal linking does work, but there are other things

Good to have links scattered around my site

Look at where my competitors are linked up and get links there.

Ask friends and family and employees to link and also to add link to email then it gets into forum.

Associations have lists with links