Press release distribution
http://www.prweb.com/

Journalists start their research on the search engines

Don't always get the pr from the journalist, bypass the media that can filter my message. This means that when an article apears say in a newspaper, they may only give a link to the newspapers site and not to my web page or contact info.
Using a an internet news service can help build page rank and traffic to my site
Do headlines speak to users? Main title
Realistic expectations - can take a while - 1 hour to 3-4 days or week
What's great about geting my article on the news page is that the search engine spiders come daily or more to see what's new.

PRESS RELEASE TIPS AND GUIDELINES on prweb.com ( great resource for how to set up the press release)
Give search engines something to read and index. Have quality links. He will show how to build keyword rich links.

SEO tools - search engine optimization tools

Yahoo - merged inktomi and ?

http://www.prnewswire.com is competitor

See if emedia qualified
emedia wants stuff rated at 4 or 5 or more - they want a certain quality of news.

Search engine strategies (conference) this summer ?