Press release wire is great way to share and to get search engine placement.

prweb.com - David is founder of this site.

Online press release outlet

What is a wire service? Takes press release and faxes to media.
Direct feed into databases, ftp , syndication networks and more

When writing a press release -
Get to message quickly - has to be news worthy - does it have the right format, should look not like an ad should look like news story,

Ask this question. Is what I have to talk about newsworthy? Don't use it to sell.

We tend to view the media as our marketing partner. Media does not like this, their job is to provide valuable info to readers, not sell our product.

Start strong, capture audience up front. Don't blow it with a weak start. Put it all in the first paragraph

Write for the media, provide valuable content to readers.

Identify journalist who will match/fit with my topic.

General consumer vs. make it specific for narrow audience. Ie. Medical community

Does your press release illustrate? Vivid, how does my product or service impact an individual. How will it enhance their life?

Need to stick to facts. We are excited about our "thing" don't overhype. Who, what, where, when or why. Don't say I have the best product in whole wide world. Good to ask this general question. Why should I care about this? Press release should answer this question.

Pick an angle. Especially when my field is large with a lot of noise. Follow my industry and look for breaking news that relates to my "thing" Look for different themes on same subject. A self help guy had 16 different releases of different ways to help - get a date.

TV and Radio follow print.

Use active, not passive voice, Want to motivate, or show that we have done something. Ie. We partnered with, not entered into partnership

Not so long, if journalist can't read in a few minutes, not good.

Be careful about the use of jargon. Consumer may not know what CRM (customer relation management) May want to use some so it comes up in search engine. Use moderate amount. Not a lot. Again no hype. May actually turn people off and ruin credibility, so avoid exclamation point, red flag of amateur. Also avoid italics.

Prweb.com has a template for writing a press release. Good headline. Not in upper-case letters. City state, month date and year. Phone numbers available on press release. Last paragraph is about our company.

How to track news releases
Clipping services
Fiber alert.
Google does same - google alerts Yahoo alerts.

Words that are turn off in a subject line or headline. Think about what may lose credibility. Gotta excite them to read it.

Try to create 5 benefits - talking points
Give host a sentence that brings you to a point. Casual conversation of how I would respond
6-8 questions - sizzling -rating or readership - something to help with problem. Do not talk about Why I created, (unless asked later by host)
Any breaking news headlines that ties into, Question I can ask audience that will get them to respond.

When post on prweb. More than we might think. Informational is OK. Look for special audience for my info.

My page is piggybacking on prweb's page rank, gives me a shot in the arm and big boost. The press release comes up before their web site.

They put effort to get releases out. Can partner with service to make sure my keywords and page are set up well.

Publishing an e-book is worthy of a press release. Teaches x-y-z, offers a-b-c

Different channels to select from.